Artificial Intelligence, Marketing and the Gap Between Promise and Reality
I attended an
session last week on artificial intelligence and marketing run by
(Google him, well worth it). The presentation opened my eyes to the gap between AI's promise and agency application.
There's so much being done by gut feel today and while PR will always be a mixture of art and science, with AI developments, the science is getting a lot more interesting.
I was inspired to let my fingers do the Googling and found
from David Meerman Scott (of
The New Rules of Marketing and PR fame
). A great 'primer' blog for those who similarly inspired to learn more about developments that are changing our industry...