What Should a Public Relations Resume Look Like?

I wrote this quick response up to a

Quora questio

n. Do you agree? Anything else to add?

PR is about storytelling and you want to show prospective employers that you can tell your story in a compelling fashion. That said, recognize that many recruiters and hiring managers will use software to assess your resumes. So don’t put it in a pizza box. I suggest you focus on the basics:

• Focus on the scope and scale of your experience. Scope highlights the breadth of your role (not the things you did). Scale will help the reader understand the company or business your worked for. Don’t assume they’ll know. Be specific.
• Be honest and avoid hyperbole. Machines won’t value it and recruiters will see through it.
• When it comes to formatting, use bullet points and don’t write a novel. Forget graphics and tables. Keep it simple, and focused.
• Proof read it (or better, have someone else proof it). It’s a cliche, I know, but you only have one chance to make a first impression. Don’t blow it with bad grammar or poor spelling.