Learn The Future of Television at Social Media Week Hong Kong

I'm organizing an event on behalf of the Hong Kong PR Network for next week's Social Media Week in Hong Kong. We’ll have a panel who’ll tackle The Future of Television. Over 90 minutes, we’ll take a look at the latest global and local broadcast trends including: the rise of Web tv, second screen viewing, transmedia storytelling, social TV applications and corporate TV journalism.

Thought it might be useful to share the questions we’ll be tackling. If you’re in Hong Kong next Tuesday and would to head along, the details are here.

1. From your experience in the broadcast industry, what do you think the future of television holds in Hong Kong / Asia?
2. Programs such as The Annoying Orange have gone from YouTube viral hit to mainstream – do you see this as the shape of things to come? What effect will content creators using social media have on traditional tv production?
3. The traditional and cable networks are also facing threats from web ‘upstarts’. YouTube is launching video content channels, Netflix offering original content such as the resurrection of Arrested Development as is Hulu with its successful original series, A Day in the Life. With web companies out-bidding traditional media giants for content, what’s the future for TV content production?
4. Web campaign’s such as Google Chrome’s The Web is What You Make It and Smartwater’s Jennifer Anniston viral ad are telling stories in a social and viral way via YouTube that’s seemingly more effective than traditional advertising. How are traditional TV advertisers adapting?
5. Second screen viewing – where viewers engage with each other on social networks using mobile devices during broadcasting – is becoming increasingly popular in the US. Shows such as Fox’s The X Factor, AMC’s the Walking Dead and last week’s Superbowl are generating thousands of tweets and posts. What’s the opportunity for networks in Hong Kong and throughout Asia?
6. Tom Foremski famously said “Every company is a media company”. Those of us in PR are encouraging our clients to take this to heart and produce original content. What advice do you have for those companies trying to create great television – and represent their brands.
7. Transmedia storytelling – a technique of telling stories with a narrative linked across multiple platforms and formats - is hot. Campaigns for movies like Batman: The Dark Knight and Tim Kring’s Heroes have helped take the stories beyond the screen. Have you seen examples of this in Asia and what do you think are the opportunities for Asian broadcasters?
8. Beyond simple shared tweeting, networks are creating social apps that extend the simultaneous shared screen experience further. Last week, TBS announced an app for its popular Conan O’Brien show that uses audio recognition technology to deliver content cued by the real-time viewing experience. How do you see these technologies taking off in Asia? What are the opportunities?
9. We’ve focused on the positive. What are the negatives? What will we lose with trends like the socialization of television and the decline of traditional network dominance?
10. We’ve talked a lot about creative content. News broadcasts were some of the first to take advantage of live comments from their viewers. How do you see social continuing to change the shape of news