Spin. Smoke and mirrors. Propaganda. Fake news. My chosen industry, public relations, is dogged by derogatory terms. To most people, PR is used to twist the truth. The mainstream media usually only mention ‘PR’ alongside words such as ‘fiasco’ or ‘crisis’.
Read MoreIt's been awhile. Bad blogger. Here are some words I penned for PRWeek on the venerable #tag. I was tasked with creating as case for its demise. While I feel there's still room for the properly applied #tag, the task was to come out on the negative.
My full article is here, which also includes a pro-hashtag counterpoint. Note, this is behind a firewall.
Read MoreLast week, Taimour Zaman from A Million Acts of Innovation called and posed a couple of questions. Here's the first of three interviews, this one looking at cultural change in the digital age...
Read MoreI was copied on an internal discussion about AVEs (Ad Value Equivalency) the other day. The question was, how else can we prove the value of our media relations efforts? Here are some rambling thoughts. Over to you, gentle reader...
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