20% discount for Digital Branding conference (Hong Kong, Singapore)

The good folks at Pacific Conferences have asked me to speak at their upcoming Digital Branding conference. I'll be taking a deep dive into "Meaningful Brand Measurement: Turning Social Media Activity Into Business Outcome". Specifically I'll cover:

• Understanding how digital has changed brand measurement
• Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs
• A KPI-based measurement methodology (with examples from companies)
• Deep dive case study on how measurement analysis changed a telecommunications company's branding approach
• Understanding big data and the future of measurement

I'm speaking last on day two, so I'm hoping to keep this one both informative and entertaining! If you're keen to attend, the conference will be in Singapore on March 12 and 13 and in Hong Kong on March 15 and 16.

And if you'd like to save money, if you copy me (woolf.jeremy@gmail.com) in the registration email or quote my name in your registration form, you'll save 20% on the conference fee. More deets here:

- Jeremy