Books
The Social Media MBA
In November 2010 I received an
intriguing email from Christer
Holloman, Sky News tech journalist and serial entrepreneur. Chris' concept
was crowdsourcing a book on social media, and he asked me to contribute a
chapter. Of course I was keen to help and I'm pleased to announce The Social Media MBA is
now available.
Our book features chapters from 15 social media folks from across four continents. Chapter headings include Inspiring And Facilitating Creativity, Intent Is The New Demographic, God Technology and case studies from brands such as Dell, Kodak and Phillips.
My chapter is called Bridging
the Social Media Gap and it looks at how social media has changed society and
how companies must change to keep pace. You’ll also get a sense of where this
is all going as businesses need to use the immediate social media frenzy to
re-invent their business functions around their customers. Finally, you’ll get
a sense of who should be running social media (spoiler: it’s not the office
intern).
I must say this was a
fascinating project to be involved in. The authors come from a range of
backgrounds and geographies, which gives the book - without a hint of a bias -
a global flavour that is missing from many comparable works.
If you'd like to know more, or
correspond with the authors, there's a LinkedIn Group here, Facebook page here
and twitter stream here. And if
you're keen to get your hands on a copy, you can pre-order the hard copy or
download the Kindle version here.
Stop press (1): Save 20% when you enter the promotional code VB632
Stop press (2): First reviews
Very happy to report the first reviews are up on Amazon and they're very positive. Here are some excerpts...
This book was a very refreshing read. It was not the usual rehash of social media, what it is and how to use it... it reminds you that these places are as much about listening to what is being said about your business or company as about your business or company talking about itself.
Tinkerbell
Holloman has assembled an outstanding group of people to explain some really advanced topics in social media...This is a book for consultants and advisers, and for experts in organisations...perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
Hugo Minney "hugie"
Martin Turner "Martin Turner"
Stop press (1): Save 20% when you enter the promotional code VB632
Stop press (2): First reviews
Very happy to report the first reviews are up on Amazon and they're very positive. Here are some excerpts...
This book was a very refreshing read. It was not the usual rehash of social media, what it is and how to use it... it reminds you that these places are as much about listening to what is being said about your business or company as about your business or company talking about itself.
Tinkerbell
Holloman has assembled an outstanding group of people to explain some really advanced topics in social media...This is a book for consultants and advisers, and for experts in organisations...perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
Hugo Minney "hugie"
Martin Turner "Martin Turner"