Speaking at PR in the Digital Age Conference
I'm talking about social media policies - here's the overview:
Bottling the lightning: How Social Media Policies and Employee Empowerment Are Changing PR
We live in interesting times as the days of communications control are coming to an end. Thanks to social media, ours is an age in which all employees can create, publish and comment. Enterprises have little choice in the matter.
They can either raise their fists in anger against this seemingly unstoppable force of nature. Or they can try to bottle the social media lightning and use it as a force for good.
This presentation will examine why businesses should empower their employees to act as brand advocates, the roles and functions of social media policies, and examine best – and worst – practice examples of employees’ social media behaviours. It will cite case study examples from companies such as Text 100 Public Relations, IBM, NXP Semiconductors, Singapore Health Promotion Board and Vodafone.
20% Speakers Referral Discount
If you sign up as a delegate through me, you're entitled to a 20% discount. Copy me in on the registration emails or quote my name in the registration form and save 20%. This discount applies to Early Bird Pricing. There will be an additional 10% off the total bill for groups of three or more.
Contact the organizers here for more.
- Jeremy