Measure Twice, Cut Once (and Cut Out AVE)...

I was copied on an internal discussion about AVEs (Ad Value Equivalency) the other day. The question was, how else can we prove the value of our media relations efforts? Here are some rambling thoughts. Over to you, gentle reader...

Jeremy WoolfJanuary 19, 2015B2B, Jeremy Woolf, PR, ad value equivalency, ave, b2c, communications, jeremywoolf, measurementComment

So...Which Brands Won CES 2015?

Jeremy WoolfJanuary 14, 2015Jeremy Woolf, Text 100, ces, jeremywoolf, text100Comment

Who’s Winning CES 2015?

Jeremy WoolfJanuary 8, 2015Jeremy Woolf, analytics, brandwatch, ces, jeremywoolf, measurement, philip kam, redshift, text100Comment

Part I: 2014 Digital and Social Media Predictions

Jeremy WoolfDecember 23, 20132014 predictions, Jeremy Woolf, Text 100, digital trends 2014, digital trends, jeremywoolf, social media trendsComment

Social Media in Africa

Jeremy WoolfFebruary 5, 20132013, Jeremy Woolf, africa, digital PR, digital, jeremywoolf, public relations, social media, trendsComment

Will Klout's Changes Help PR Folks Influence the Influencers?

Jeremy WoolfAugust 21, 2012Jeremy Woolf, algorithm changes, influence, jeremywoolf, klout, text100 Comments

Chick-Fil-A: Which Came First, The Chicken or the CEO?

Jeremy WoolfAugust 2, 2012Chick-Fil-A, Jeremy Woolf, jeremywoolfComment

Twitter Suspends Journalist for Alleged Policy Breach - Internet Tweets its Fury

Jeremy WoolfJuly 31, 2012#nbcfail, Gary Zenkel, GigaOm, Guy Adams, Jeremy Woolf, NBC, Olympics, Text 100, jeremywoolf, text100, twitterComment

News article: Social Media in China

Jeremy WoolfOctober 1, 2011China, jeremywoolf, social media in China, social mediaComment

NEWS AND OPINION

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