Google Re-Imagines Classic Ads With Project Re:Brief

My colleague Kris Olsen put me onto Project Re:Brief - an initiative from Google designed to profile the application of web tech by re-imaging classic ads. Fascinating concept. They've taken iconic ads from Coke "Hilltop", Volvo "Drive it like you hate it", Alka-Seltzer "I can't believe I ate the whole thing" and Avis "We try harder" and worked with the original creatives and new agencies to see how they'd tackle the same briefs today.

The results are astounding (Coke and Volvo are up now, the others are "coming soon"). They show how far we've come in a relatively short time. Coke in particular stands out. I remember the original "Hilltop" - "We'd like to tech the world to sing...(yes, I'm that old). The new version allows you to literally buy the world a Coke, and keep it company, in both mobile and desktop web versions.

Google provides a behind-the-scenes view of how the old and new ads were created, while reinforcing the technologies the new ones possible. The company has also made a documentary which comes out this Spring to support the campaign.

Enjoy - and offer your comments or shares below. I'm off to have a Coke.