Gee Whiz - Social Media!

Short rant to start the day. Noticed a couple of headlines in my RSS feeds:

Microsoft Turns to Social Media to Promote Internet Explorer 8

and 

International bishops seminar considers 'new media'

Is it just me, or is anyone else wondering why these are still coming out as news stories? Perhaps I’m a little close to this, but it is starting to remind me of those old Web 1.0 press release we used to write when our clients first opened their websites.

Hoping soon that the discussion can move from “gee, social media” to here’s what communication looks like – forever.

Side note, spent some time in the company of colleagues from other agencies last week. A little surprised to hear some are still keeping social media expertise in walled gardens within their businesses.

From my POV, that’s backwards looking. While specialists are good to have, all PR consultants need to be rounded communicators – and that means being able to advise with confidence on all channels – social media, traditional media, influencer, internal…

-      Jeremy