Crafting an Effective Communications Plan: Learn how to set clear objectives, identify your target audience, and choose the right channels for effective communication.
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I first heard "advertising is a tax on the unremarkable" on a podcast (The Beancast - well worth adding to your list). It's a slight variation on quote attributed to Robert Stephens who founded Geek Squad.
The context was a conversation about design killing marketing, inspired by a Fast Company interview with a former Ikea's design chief.
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I've been talking to a lot of people about influence recently. In may ways, influencer marketing today reminds me of social media marketing 10 years ago. There's certainly a number of companies breaking new ground and doing interesting work - but many are still exploring the landscape and making tentative first steps.
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