Two Minutes On...When Should My Startup Think About PR?

Many companies see PR as just media relations - our discipline is so much more than that (though earned media is important). The key is for founders to think about the audiences they want to reach at each stage of their evolution - and seek PR support to best reach that audience. If you want funding, see how an agency or consultant can help you raise your profile with VCs and investors. As your business grows, expand your communications program accordingly.