Fractional CMO
Senior marketing leadership without the full-time overhead. Priorities, decisions, and follow-through tied to growth.
Fractional CMO support means senior marketing leadership for teams that need clearer priorities, better decisions, and steady follow-through, but do not need a full-time hire. I help connect business goals to practical marketing direction, then stay close enough to the work to keep it moving.
When clients bring me in
Clients usually bring me in when marketing is active, but not yet aligned.
The company has real goals, multiple channels, and work already in motion. But priorities keep shifting, teams are not working from the same story, and execution is not adding up to the right outcomes. They need senior judgment, clearer direction, and someone who can connect strategy to delivery without adding full-time overhead.
What I usually own
Marketing priorities tied to business goals
Positioning and messaging direction
Campaign and content planning
Website and content guidance
Sales support and supporting materials
Team alignment across channels and initiatives
Simple reporting and regular review points
What clients get
A clearer set of priorities
Better decisions about where to focus
Stronger alignment across marketing, web, content, and sales support
More consistent execution across channels
Senior marketing leadership without a full-time hire
RESULTS FROM RECENT CLIENTS
A workers’ compensation insurance group needed a clearer reason for brokers and owners to switch.
Built a 2025/26 marketing plan around business objectives, marketing goals, and four clear focus areas: demand generation and sales enablement, branding and awareness, member retention and growth, and MarTech/data. Tightened the market story and aligned the website, PR, and sales assets around the same growth goals.
Results included membership growth, certificate holders increasing from 121 to 194; annualized contribution revenue growth; and stronger digital reach through clearer website and LinkedIn messaging.
A business intelligence startup needed a clearer market story and stronger positioning in a crowded category.
Built the messaging foundation around a more distinct BI position, including audience definition, website language, content direction, and a clearer value story across key channels. Tightened the message so growth, user acquisition, and market visibility were working from the same story.
Results included 4,000+ active users within 12 months, annual revenue scaling into the low millions, and a clearer market position as a developer-friendly BI platform.
A healthcare-focused VoIP company needed a clearer reason for medical practices to trust it and switch.
Built growth priorities around business goals, brand messaging, and buyer-stage content across the website, SEO, LinkedIn, PPC, and email. Tightened the growth story, clarified trust and positioning language for healthcare buyers, and aligned content, campaigns, and sales support around the same conversion goals.
Results included 30.5% client growth, from 5,114 to 6,677 active clients; 26.8% MRR growth, from $204,457 to $259,160; and a clearer growth story across the website, content, and sales journey.
An industrial predictive maintenance company needed to turn technical performance into a story buyers could understand.
Built the messaging and proof foundation around sales needs, buyer questions, and a clearer reliability story across key channels. Translated technical detail into business value and created reusable language across case studies, decks, content, and outreach.
Results included 25 meetings booked; 8 hot leads identified; and stronger sales-ready proof that could be reused across channels.
HOW TO START
Specific project: A defined scope, a clear deliverable, a fixed timeline.
Short sprint: Fast work on a single marketing, messaging, or planning problem, usually two to four weeks.
Ongoing support: Regular senior marketing leadership without a full-time hire.
Know the problem? I can usually point you to the right starting place quickly.
Still sorting it out? That’s fine. Figuring out where to begin is part of the work.